Best platforms for Instagram brand deals
13 platforms, updated October 21, 2026. No platform paid to be listed or ranked.
Short answer
The best platform for Instagram brand deals is Collabstr, ranked on pay, who can join, fees, and how it handles partnership ads.
Meta folded Instagram's creator marketplace into Creator Marketing Hub, where brands search for creators and send partnership proposals. Meta lists no creator fee, but it also runs no payment system, so you agree terms and invoice the brand yourself. That makes the contract checklist and invoicing guide part of the job.
Partnership ads are the add-on to watch. A brand with ad access can run your post with its own budget behind it. Charge for that access per 30 days and learn how to revoke it. The usage rights guide walks through Meta's permission settings.
Ranked
| Rank | Platform | Who can join | What you give up | Score |
|---|---|---|---|---|
| 1 | CollabstrMarketplaceCreators who want brands to buy priced packages straight from their profile, with the money held in escrow first. | None published. Every profile is reviewed and not all are approved | Free to join. Collabstr keeps 15% of each order payout. | 6.6/10 |
| 2 | PassionfrootSponsorship deskB2B creators who want a booking page, invoicing, and inbound sponsor requests from tech and business brands. | None published. Marketplace listing requires passing a B2B vetting review | Free. 0% on deals you source, 15% on deals from Passionfroot's network | 6.4/10 |
| 3 | Popular PaysMarketplaceUS-based creators who want to name their own fee on brand gigs and keep all of it. | None platform-wide. Each gig lists its own follower requirement, and you must be 18+ | Free to join. Creators keep 100% of their fee. Brand fees are added on top. | 6.4/10 |
| 4 | BilloUGCCreators in the US, UK, or Canada who can film clean product videos and want flat per-video pay without a follower count. | None. 18+ and an approved video pitch | Free to join. Billo takes no cut of the published payout. | 6.3/10 |
| 5 | InsenseUGCUGC creators in the US, UK, Canada, Australia, New Zealand, or the EU who want paid briefs with the money held up front. | 1,000 followers and 1,000 average views on Instagram or TikTok, or a UGC-only portfolio | No fee on earnings, per the help center. A $3 bank fee on withdrawals under $50. | 6.3/10 |
| 6 | #paidMarketplaceCreators in the US or Canada with 10,000 or more followers who want brand campaigns with paid usage rights on top. | Typically 10,000+ followers and 1.5%+ engagement, with a public Instagram or TikTok | Free to join. The creator terms list no commission on your rate. PayPal fees apply if you use PayPal. | 6.2/10 |
| 7 | AgentioSponsorship deskYouTube creators who want inbound integration offers with rates and deadlines set, and no invoicing. | None published. Access is by waitlist | Free. Brands pay Agentio's 20% campaign fee | 6.2/10 |
| 8 | Amazon Influencer Program and Creator ConnectionsAffiliate plus collabsProduct reviewers and how-to creators whose audience already shops on Amazon. | None published. Needs a qualifying YouTube, Instagram, TikTok, Pinterest, or Facebook account. | No creator fee listed. You earn 0% to 10% commission by product category. | 6.2/10 |
| 9 | AspireMarketplaceCreators with 1,000 or more followers who will apply to many campaigns and want to keep 100% of each fee. | 1,000 followers on any one platform, per Aspire's marketplace FAQ. Brands can set higher bars per campaign | Free to join. Aspire takes no percentage of creator payments. | 6.2/10 |
| 10 | Instagram creator marketplaceNative programInstagram creators with a creator or business account who want brands to message them with a rate already attached. | Professional account. Meta's public pages list no follower minimum. | No creator fee listed by Meta. | 6.2/10 |
| 11 | JoinBrandsUGCBeginner UGC creators in the five supported countries who want many small jobs and a clear level system to climb. | None for UGC. Posting jobs need 50 TikTok posts or 50 Instagram Reels | Free plan pays a 20% fee on job earnings. Creator Pro, at $49.95 a month, pays 15% | 5.9/10 |
| 12 | ShopMyAffiliate plus collabsCreators who already recommend products and want commission, gifting, and flat-fee Opportunities in one dashboard. | Typically 1,000 followers, reviewed case by case | Free. ShopMy keeps 18% of commission, or bills the brand instead | 5.7/10 |
| 13 | LTKAffiliate plus collabsLifestyle creators who already post outfit, beauty, or home finds most days and want commission plus campaign invitations. | Over 5,000 followers on at least one platform | Free to join. LTK does not publish its share of commissions | 5.0/10 |
Why each one made the list
1. Collabstr
Collabstr is a good first marketplace for creators who want brands to buy priced packages without a pitch. Brands pay into escrow before you start, and payouts release on approval. The cost is steep, since Collabstr keeps 15% of every payout. Skip it for deals you can close by email, and compare Insense if you mainly make UGC.
Who can join. None published. Every profile is reviewed and not all are approved. What you give up. Free to join. Collabstr keeps 15% of each order payout.
2. Passionfroot
Passionfroot suits newsletter, podcast, YouTube, and LinkedIn creators with a business or tech audience who already sell some sponsorships. It is free, takes nothing on deals you bring in, and keeps 15% of deals from its own network. Consumer-niche creators should skip it, since its marketplace only lists B2B-fit profiles.
Who can join. None published. Marketplace listing requires passing a B2B vetting review. What you give up. Free. 0% on deals you source, 15% on deals from Passionfroot's network
3. Popular Pays
Popular Pays suits US-based creators who are happy to bid on gigs and want to keep 100% of their fee, paid 30 days after the gig is marked complete, though brand review has no deadline. Skip it if you care about owning your work. The default terms give brands exclusive, perpetual rights to what you make, and let Popular Pays use your likeness and voice in AI tools.
Who can join. None platform-wide. Each gig lists its own follower requirement, and you must be 18+. What you give up. Free to join. Creators keep 100% of their fee. Brand fees are added on top.
4. Billo
Billo is a fair first stop for camera-comfortable creators in the US, UK, or Canada who want paid video work without needing an audience. Regular creators earn $30 to $75 per video from a published table, and Billo takes no cut. Skip it if you want to grow your own channel, since brands own every video outright.
Who can join. None. 18+ and an approved video pitch. What you give up. Free to join. Billo takes no cut of the published payout.
5. Insense
Insense suits UGC creators in supported countries who pass its moderation. Brands lock in payment when they hire you, Insense says it takes no fee on earnings, and withdrawals reach PayPal within days. The trade-off is low pay per deal and a perpetual license on your content. Influencers chasing big posting fees should look elsewhere.
Who can join. 1,000 followers and 1,000 average views on Instagram or TikTok, or a UGC-only portfolio. What you give up. No fee on earnings, per the help center. A $3 bank fee on withdrawals under $50.
6. #paid
#paid suits creators in the US or Canada with roughly 10,000 followers who want to be matched to brand campaigns and paid extra for ad usage. It lists no cut of your rate, but payouts take 30 to 46 days and a 12-month exclusivity clause covers each brand you work with. Smaller or overseas creators should start elsewhere.
Who can join. Typically 10,000+ followers and 1.5%+ engagement, with a public Instagram or TikTok. What you give up. Free to join. The creator terms list no commission on your rate. PayPal fees apply if you use PayPal.
7. Agentio
Agentio suits established YouTube creators who want sponsor offers delivered with the price already set. Creators pay no fee, and brands pay Agentio a 20% campaign fee. Skip it if you need open sign-up, published rates, or payment that does not wait on the brand paying Agentio first.
Who can join. None published. Access is by waitlist. What you give up. Free. Brands pay Agentio's 20% campaign fee
8. Amazon Influencer Program and Creator Connections
The Amazon Influencer Program suits creators whose followers buy what they recommend, and Amazon publishes no follower minimum. Pay is commission, from 0% to 10% by category, plus brand-funded bonuses through Creator Connections. Skip it if you need guaranteed fees, because most earnings depend on sales and arrive about 60 days after the month ends.
Who can join. None published. Needs a qualifying YouTube, Instagram, TikTok, Pinterest, or Facebook account.. What you give up. No creator fee listed. You earn 0% to 10% commission by product category.
9. Aspire
Aspire is a solid free marketplace for creators with at least 1,000 followers who will apply to campaigns themselves. Aspire takes no cut of creator payments. Many campaigns pay in free product or affiliate commission instead of cash, and paid work usually lands in PayPal 30 to 60 days after you finish. Skip it if you need guaranteed cash.
Who can join. 1,000 followers on any one platform, per Aspire's marketplace FAQ. Brands can set higher bars per campaign. What you give up. Free to join. Aspire takes no percentage of creator payments.
10. Instagram creator marketplace
Instagram's creator marketplace is worth joining if you have a professional account, since it is free and brands everywhere can now search it. Meta does not hold payment or set rates, and the product is built to feed partnership ads. Skip relying on it if you need guaranteed pay, and charge for every partnership ad code as paid usage.
Who can join. Professional account. Meta's public pages list no follower minimum.. What you give up. No creator fee listed by Meta.
11. JoinBrands
JoinBrands suits new UGC creators in the US, UK, Canada, Australia, or Germany who want a steady list of small paid jobs. Brands set the rate, with video defaults of $60 to $150 and a $50 floor, and JoinBrands keeps 20%. Skip it if you dislike fronting product costs or need payment outside PayPal.
Who can join. None for UGC. Posting jobs need 50 TikTok posts or 50 Instagram Reels. What you give up. Free plan pays a 20% fee on job earnings. Creator Pro, at $49.95 a month, pays 15%
12. ShopMy
ShopMy suits product-focused creators with at least 1,000 engaged followers who want commission income plus occasional flat fees. Commission pays only after sales close, typically 30 to 120 days later, and ShopMy keeps 18% unless the brand pays its fee. Skip it if you want guaranteed paid posts from day one.
Who can join. Typically 1,000 followers, reviewed case by case. What you give up. Free. ShopMy keeps 18% of commission, or bills the brand instead
13. LTK
LTK suits fashion, beauty, and home creators with over 5,000 followers who post shoppable content often and want commission plus brand campaigns. It is free to join, and LTK says brands typically pay 10% to 25% commission. Skip it if you cannot post most days, since LTK's application page asks for daily shoppable content.
Who can join. Over 5,000 followers on at least one platform. What you give up. Free to join. LTK does not publish its share of commissions
Questions creators ask
How much do Instagram brand deals pay?
Published planning ranges put Instagram at $5 to $15 per 1,000 views. Collabstr reported an average paid Instagram collaboration of $193 on its marketplace in 2025. Reels usually earn more than static posts or Stories.
What are Instagram partnership ads?
Partnership ads are ads a brand runs using your handle and your post. You grant permission per post with an ad code, or across your account. You can remove the permission in the Instagram or Facebook app.
Do you need a lot of followers for Instagram's creator marketplace?
Meta's public pages list no follower minimum, only a professional account. Brands search and filter creators themselves, so a clear niche and recent Reels matter more than a follower number.