#paid review

How does #paid work for creators?

Creators on #paid get work through invitations called opt-ins, not by listing packages for brands to buy. A brand starts a project and tells #paid what kind of creator, content, and budget it wants. The #paid team then searches its network by content type, age, location, follower size, engagement rate, cost per engagement or view, and rate. The best fits get an opt-in.

An opt-in shows the platforms, content types, campaign strategy, collaboration window, and any qualifying questions. You confirm your deliverable rates and your usage rights rates, add a message to the brand, and click "I'm Interested." The brand then picks who to contract, usually from 15 to 30 options.

The #paid job board is the second route in. New jobs go up weekly, and you can apply to any that fit before the deadline. If the #paid team thinks you are a good match, it sends you an opt-in by email.

Campaigns come in two types. Brand Direct campaigns are run by the brand, which chats with you and approves your content. Managed by #paid campaigns are run by the #paid team for the brand. In both cases, #paid pays you, not the brand.

What is a handraise on #paid?

A handraise on #paid is the short message you attach to an opt-in to tell the brand why you fit. The brand reads it while comparing you against 15 to 30 other creators, so it does the job of a pitch.

The #paid help center suggests three parts. Open with one or two sentences on who you are and what your content covers. Spend two sentences on why you want this campaign, and say plainly whether you already use the brand's products. Close with one or two sentences on how you would bring the concept to life.

Answer the qualifying questions honestly too. The #paid help center says brands use those answers to decide who fits their budget. For more on writing a pitch that gets picked, see our guide on how to pitch brands.

Who can join #paid?

The #paid help center says it typically looks for creators with an audience of 10,000 or more and engagement above 1.5%. You need a public Instagram or TikTok profile to sign up, and joining is free. Setup takes a few steps. You verify your email, pick up to four content categories, connect TikTok or Instagram through a Facebook Page, and set your rates. You will not get opt-ins until your accounts are connected and your rates are saved.

The #paid creator terms require you to be over the age of majority where you live. They also say you may need to pass a background check before joining a campaign.

Location matters more on #paid than on most marketplaces. The help center says most brand campaigns are for US and Canadian creators. Bank payouts only go to accounts in the US or Canada, so everyone else must use PayPal. If you live outside North America, expect few opt-ins.

Campaign formats go beyond Instagram and TikTok. The help center covers YouTube and Snapchat campaigns, and "Just Content" campaigns pay you to make content the brand posts, with nothing going on your own feed.

How much do #paid deals pay, and what does #paid take?

The #paid creator terms list no commission taken from creator fees. You set your own rates, and #paid pays the amount in your collaboration agreement. The deductions the terms do mention are processor fees, a fee for optional faster payment, and holdbacks when content is late or off brief.

PayPal is where money leaks. The #paid help center says PayPal takes about 2.9% plus a fixed fee per payout, so a $500 payment loses at least $14.50. US and Canadian creators avoid that by choosing direct deposit.

Usage rights are the best part of the #paid model. Brands can buy extra rights to your content on top of the content fee, and the help center says 80% of #paid campaigns run Creator Licensing, where the brand runs ads through your handle. Set a real usage rate in your settings. A $3,000 rights purchase over three months pays $1,000 a month, with nothing extra to make.

For Just Content work, the help center says most creators price about 20% lower than for posted content. #paid publishes no typical deal size, so use our rate calculator before you set your rates.

How and when do you get paid on #paid?

Payment on #paid enters a 30-day processing cycle, then goes out on the next 15th or last day of the month. For organic posting campaigns, the cycle starts once you upload your post insights and #paid validates them. For Just Content campaigns, it starts when the brand approves your content. That adds up to about 30 to 46 days, plus 1 to 3 days for your bank or PayPal.

Usage rights pay on a separate schedule. Rights bought for more than a month are split into monthly instalments, each processed at the end of a month and paid the month after.

Your payout settings appear after you accept your first collaboration. #paid uses Trolley to verify identity with a government photo ID and a face scan, and you must verify before changing payout details or before your first payout goes out.

Faster payment is murky. The March 2026 creator terms let you request it for a fee, but #paid does not publish the fee, and an older help article says it cannot expedite payments. Plan your cash flow around the slow schedule. Our guide to getting paid on time covers how.

What rights do brands get to your #paid content?

By default, #paid campaigns give the brand 12 months of owned and operated rights, starting from the posting date. That covers organic use on the brand's social accounts, website, newsletters, and blogs. Paid social, digital, and offline use costs extra and is bought through #paid. A brand can also buy a full assignment of your rights.

Ad access runs through #paid too. Brands can request Meta partnership ad permissions in the app, and TikTok campaigns may ask you for a Spark Ads code, which the help center tells you to set for 60 days.

The exclusivity clause is the part to read twice. For 12 months after you sign a collaboration agreement, you may only work with that brand through #paid. Licensing or boosting of your campaign content must also go through #paid. If you hope to turn a #paid campaign into a direct deal with the brand, this clause blocks it for a year. Our contract checklist and usage rights guide explain what to look for.

Is #paid worth it?

For creators in the US or Canada with about 10,000 followers and solid engagement, #paid is worth joining if you can wait six weeks for money. You keep your full rate, and usage rights pay on top of the content fee. The opt-in model also means less time spent cold pitching.

Skip it if you are under 10,000 followers, live outside North America, or need cash within 30 days. Aspire has a lower 1,000-follower bar and lets you apply to campaigns yourself. Collabstr pays the moment a brand approves, though it keeps 15%.