Best brand deal platforms for small creators
7 platforms, updated October 21, 2026. No platform paid to be listed or ranked.
Short answer
The best brand deal platform for a small account is TikTok One. Every platform on this list either publishes no follower minimum or opens at 1,000 followers.
You do not need 10,000 followers to get paid by brands. UGC platforms such as Billo and JoinBrands pay per video and the brand posts it, so they judge your camera skills, not your audience. Collabstr publishes no follower minimum at all, and TikTok One opens brand projects at 1,000 followers.
The trade-off is deal size. Influencer Marketing Hub suggests a $150 floor per UGC video, and Collabstr's 2025 marketplace data puts the average paid TikTok collaboration at $186. Treat your first deals as paid practice and portfolio pieces, then raise your rates once brands rebook you.
Ranked
| Rank | Platform | Who can join | What you give up | Score |
|---|---|---|---|---|
| 1 | TikTok OneNative programTikTok creators with at least 1,000 followers who want to pitch for paid brand projects without an agent. | 1,000 followers for brand projects, plus 18+ | No creator fee in TikTok's help pages. TikTok said in September 2026 that One Pay takes no cut. | 7.3/10 |
| 2 | CollabstrMarketplaceCreators who want brands to buy priced packages straight from their profile, with the money held in escrow first. | None published. Every profile is reviewed and not all are approved | Free to join. Collabstr keeps 15% of each order payout. | 6.6/10 |
| 3 | Popular PaysMarketplaceUS-based creators who want to name their own fee on brand gigs and keep all of it. | None platform-wide. Each gig lists its own follower requirement, and you must be 18+ | Free to join. Creators keep 100% of their fee. Brand fees are added on top. | 6.4/10 |
| 4 | BilloUGCCreators in the US, UK, or Canada who can film clean product videos and want flat per-video pay without a follower count. | None. 18+ and an approved video pitch | Free to join. Billo takes no cut of the published payout. | 6.3/10 |
| 5 | InsenseUGCUGC creators in the US, UK, Canada, Australia, New Zealand, or the EU who want paid briefs with the money held up front. | 1,000 followers and 1,000 average views on Instagram or TikTok, or a UGC-only portfolio | No fee on earnings, per the help center. A $3 bank fee on withdrawals under $50. | 6.3/10 |
| 6 | AspireMarketplaceCreators with 1,000 or more followers who will apply to many campaigns and want to keep 100% of each fee. | 1,000 followers on any one platform, per Aspire's marketplace FAQ. Brands can set higher bars per campaign | Free to join. Aspire takes no percentage of creator payments. | 6.2/10 |
| 7 | JoinBrandsUGCBeginner UGC creators in the five supported countries who want many small jobs and a clear level system to climb. | None for UGC. Posting jobs need 50 TikTok posts or 50 Instagram Reels | Free plan pays a 20% fee on job earnings. Creator Pro, at $49.95 a month, pays 15% | 5.9/10 |
Why each one made the list
1. TikTok One
TikTok One is the best native program for a TikTok creator with 1,000 or more followers, because you can apply to open projects instead of waiting for an invite. Projects pay through TikTok, except invite-link projects, which are paid offline, and TikTok said in September 2026 that it takes no cut. Skip it if you are under 18 or TikTok One has not launched in your country.
Who can join. 1,000 followers for brand projects, plus 18+. What you give up. No creator fee in TikTok's help pages. TikTok said in September 2026 that One Pay takes no cut.
2. Collabstr
Collabstr is a good first marketplace for creators who want brands to buy priced packages without a pitch. Brands pay into escrow before you start, and payouts release on approval. The cost is steep, since Collabstr keeps 15% of every payout. Skip it for deals you can close by email, and compare Insense if you mainly make UGC.
Who can join. None published. Every profile is reviewed and not all are approved. What you give up. Free to join. Collabstr keeps 15% of each order payout.
3. Popular Pays
Popular Pays suits US-based creators who are happy to bid on gigs and want to keep 100% of their fee, paid 30 days after the gig is marked complete, though brand review has no deadline. Skip it if you care about owning your work. The default terms give brands exclusive, perpetual rights to what you make, and let Popular Pays use your likeness and voice in AI tools.
Who can join. None platform-wide. Each gig lists its own follower requirement, and you must be 18+. What you give up. Free to join. Creators keep 100% of their fee. Brand fees are added on top.
4. Billo
Billo is a fair first stop for camera-comfortable creators in the US, UK, or Canada who want paid video work without needing an audience. Regular creators earn $30 to $75 per video from a published table, and Billo takes no cut. Skip it if you want to grow your own channel, since brands own every video outright.
Who can join. None. 18+ and an approved video pitch. What you give up. Free to join. Billo takes no cut of the published payout.
5. Insense
Insense suits UGC creators in supported countries who pass its moderation. Brands lock in payment when they hire you, Insense says it takes no fee on earnings, and withdrawals reach PayPal within days. The trade-off is low pay per deal and a perpetual license on your content. Influencers chasing big posting fees should look elsewhere.
Who can join. 1,000 followers and 1,000 average views on Instagram or TikTok, or a UGC-only portfolio. What you give up. No fee on earnings, per the help center. A $3 bank fee on withdrawals under $50.
6. Aspire
Aspire is a solid free marketplace for creators with at least 1,000 followers who will apply to campaigns themselves. Aspire takes no cut of creator payments. Many campaigns pay in free product or affiliate commission instead of cash, and paid work usually lands in PayPal 30 to 60 days after you finish. Skip it if you need guaranteed cash.
Who can join. 1,000 followers on any one platform, per Aspire's marketplace FAQ. Brands can set higher bars per campaign. What you give up. Free to join. Aspire takes no percentage of creator payments.
7. JoinBrands
JoinBrands suits new UGC creators in the US, UK, Canada, Australia, or Germany who want a steady list of small paid jobs. Brands set the rate, with video defaults of $60 to $150 and a $50 floor, and JoinBrands keeps 20%. Skip it if you dislike fronting product costs or need payment outside PayPal.
Who can join. None for UGC. Posting jobs need 50 TikTok posts or 50 Instagram Reels. What you give up. Free plan pays a 20% fee on job earnings. Creator Pro, at $49.95 a month, pays 15%
Questions creators ask
How many followers do you need to get brand deals?
You need no followers for most UGC work, because the brand posts the video. Billo and JoinBrands publish no follower minimum for UGC jobs, and Collabstr publishes none at all. Aspire's marketplace FAQ, Insense, and TikTok One's brand projects ask for 1,000.
Do small creators get paid or only get free products?
Both happen, and gifted-only offers are common at small sizes. Every platform on this list pays cash for at least some deals. Turn down gifted-only offers that also ask for usage rights, because the brand wants ad rights it is not paying for.
What should a small creator charge?
Start near the low end of published ranges and add every extra as its own line. The rate calculator gives a starting range from your average views, and the rate guide explains each add-on.