Best UGC platforms for getting paid
7 platforms, updated October 21, 2026. No platform paid to be listed or ranked.
Short answer
The best UGC platform for most creators is Collabstr. UGC platforms pay per video and the brand posts it, so your follower count matters far less than your on-camera skill.
UGC means user-generated content: a video you make for a brand to post on its own accounts or run as an ad. You are paid for the video, not for your audience, which makes UGC the fastest way into paid work for creators with small followings.
Read the usage terms before you set a price. Most UGC platforms give brands broad rights to the videos they buy, and some licenses never expire. Popular Pays' February 2026 terms give brands a perpetual license and let its operator use creator content and likeness for AI dubbing and voice cloning. Our usage rights guide shows what to charge when a brand wants ad rights.
Ranked
| Rank | Platform | Who can join | What you give up | Score |
|---|---|---|---|---|
| 1 | CollabstrMarketplaceCreators who want brands to buy priced packages straight from their profile, with the money held in escrow first. | None published. Every profile is reviewed and not all are approved | Free to join. Collabstr keeps 15% of each order payout. | 6.6/10 |
| 2 | Popular PaysMarketplaceUS-based creators who want to name their own fee on brand gigs and keep all of it. | None platform-wide. Each gig lists its own follower requirement, and you must be 18+ | Free to join. Creators keep 100% of their fee. Brand fees are added on top. | 6.4/10 |
| 3 | BilloUGCCreators in the US, UK, or Canada who can film clean product videos and want flat per-video pay without a follower count. | None. 18+ and an approved video pitch | Free to join. Billo takes no cut of the published payout. | 6.3/10 |
| 4 | InsenseUGCUGC creators in the US, UK, Canada, Australia, New Zealand, or the EU who want paid briefs with the money held up front. | 1,000 followers and 1,000 average views on Instagram or TikTok, or a UGC-only portfolio | No fee on earnings, per the help center. A $3 bank fee on withdrawals under $50. | 6.3/10 |
| 5 | #paidMarketplaceCreators in the US or Canada with 10,000 or more followers who want brand campaigns with paid usage rights on top. | Typically 10,000+ followers and 1.5%+ engagement, with a public Instagram or TikTok | Free to join. The creator terms list no commission on your rate. PayPal fees apply if you use PayPal. | 6.2/10 |
| 6 | AspireMarketplaceCreators with 1,000 or more followers who will apply to many campaigns and want to keep 100% of each fee. | 1,000 followers on any one platform, per Aspire's marketplace FAQ. Brands can set higher bars per campaign | Free to join. Aspire takes no percentage of creator payments. | 6.2/10 |
| 7 | JoinBrandsUGCBeginner UGC creators in the five supported countries who want many small jobs and a clear level system to climb. | None for UGC. Posting jobs need 50 TikTok posts or 50 Instagram Reels | Free plan pays a 20% fee on job earnings. Creator Pro, at $49.95 a month, pays 15% | 5.9/10 |
Why each one made the list
1. Collabstr
Collabstr is a good first marketplace for creators who want brands to buy priced packages without a pitch. Brands pay into escrow before you start, and payouts release on approval. The cost is steep, since Collabstr keeps 15% of every payout. Skip it for deals you can close by email, and compare Insense if you mainly make UGC.
Who can join. None published. Every profile is reviewed and not all are approved. What you give up. Free to join. Collabstr keeps 15% of each order payout.
2. Popular Pays
Popular Pays suits US-based creators who are happy to bid on gigs and want to keep 100% of their fee, paid 30 days after the gig is marked complete, though brand review has no deadline. Skip it if you care about owning your work. The default terms give brands exclusive, perpetual rights to what you make, and let Popular Pays use your likeness and voice in AI tools.
Who can join. None platform-wide. Each gig lists its own follower requirement, and you must be 18+. What you give up. Free to join. Creators keep 100% of their fee. Brand fees are added on top.
3. Billo
Billo is a fair first stop for camera-comfortable creators in the US, UK, or Canada who want paid video work without needing an audience. Regular creators earn $30 to $75 per video from a published table, and Billo takes no cut. Skip it if you want to grow your own channel, since brands own every video outright.
Who can join. None. 18+ and an approved video pitch. What you give up. Free to join. Billo takes no cut of the published payout.
4. Insense
Insense suits UGC creators in supported countries who pass its moderation. Brands lock in payment when they hire you, Insense says it takes no fee on earnings, and withdrawals reach PayPal within days. The trade-off is low pay per deal and a perpetual license on your content. Influencers chasing big posting fees should look elsewhere.
Who can join. 1,000 followers and 1,000 average views on Instagram or TikTok, or a UGC-only portfolio. What you give up. No fee on earnings, per the help center. A $3 bank fee on withdrawals under $50.
5. #paid
#paid suits creators in the US or Canada with roughly 10,000 followers who want to be matched to brand campaigns and paid extra for ad usage. It lists no cut of your rate, but payouts take 30 to 46 days and a 12-month exclusivity clause covers each brand you work with. Smaller or overseas creators should start elsewhere.
Who can join. Typically 10,000+ followers and 1.5%+ engagement, with a public Instagram or TikTok. What you give up. Free to join. The creator terms list no commission on your rate. PayPal fees apply if you use PayPal.
6. Aspire
Aspire is a solid free marketplace for creators with at least 1,000 followers who will apply to campaigns themselves. Aspire takes no cut of creator payments. Many campaigns pay in free product or affiliate commission instead of cash, and paid work usually lands in PayPal 30 to 60 days after you finish. Skip it if you need guaranteed cash.
Who can join. 1,000 followers on any one platform, per Aspire's marketplace FAQ. Brands can set higher bars per campaign. What you give up. Free to join. Aspire takes no percentage of creator payments.
7. JoinBrands
JoinBrands suits new UGC creators in the US, UK, Canada, Australia, or Germany who want a steady list of small paid jobs. Brands set the rate, with video defaults of $60 to $150 and a $50 floor, and JoinBrands keeps 20%. Skip it if you dislike fronting product costs or need payment outside PayPal.
Who can join. None for UGC. Posting jobs need 50 TikTok posts or 50 Instagram Reels. What you give up. Free plan pays a 20% fee on job earnings. Creator Pro, at $49.95 a month, pays 15%
Questions creators ask
How much do UGC creators get paid per video?
Influencer Marketing Hub suggests a $150 floor per UGC video, and Collabstr reported an average paid UGC collaboration of $154 in 2025, against an average asking price of $180. Rates rise for raw files, extra hooks, and paid usage rights. Use the rate calculator to price the extras.
Do you need followers to be a UGC creator?
Usually not. UGC brands judge your sample videos, because the content runs on the brand's accounts. A few platforms on this list ask for 1,000 followers for some job types, which the ranking table lists.
Who owns a UGC video after the brand pays?
Check each platform's terms, because they differ. Some give the brand a perpetual license to the video, which means it can run as an ad forever without paying you again. Ask for a time limit or a higher fee. The contract checklist covers the wording.