LTK vs ShopMy
Facts from our two reviews, checked October 21, 2026. Neither platform paid for this comparison.
Short answer
Pick ShopMy if you have about 1,000 followers and want to know what share of your commission the platform keeps: 18% under its standard model, or nothing when the brand pays ShopMy directly. Pick LTK if you clear its 5,000 follower bar, post shoppable content daily, and want weekly commission payouts. Both pay mostly commission, so treat flat-fee deals on either as a bonus.
Side by side
| Fact | LTK | ShopMy |
|---|---|---|
| Type | Affiliate plus collabs | Affiliate plus collabs |
| Paid content runs on | Instagram, TikTok, YouTube, Pinterest, Facebook, LTK app | Instagram, TikTok, YouTube, Podcast, Blog |
| Who can join | Over 5,000 followers on at least one platform | Typically 1,000 followers, reviewed case by case |
| Regions | Global. Outside the US, brand collaborations are managed by LTK | Creators worldwide, by application |
| What you give up | Free to join. LTK does not publish its share of commissions | Free. ShopMy keeps 18% of commission, or bills the brand instead |
| How you get paid | Weekly commission payouts once sales clear the retailer's return period | Weekly on Fridays via Stripe or PayPal, $11 minimum, after commission locks in 30 to 120 days |
| How deals reach you | Commission on your shoppable links, plus brand campaigns cast by LTK or offered through LTK Connect | Commission on links you share, plus Opportunities, gifting, and collaboration invites from brands |
| Pay score | 5.0 | 5.5 |
| Deal flow score | 5.5 | 6.0 |
| Access score | 4.5 | 6.5 |
| Fees and payout score | 5.0 | 5.0 |
| Creator protection score | 4.5 | 5.0 |
| Overall | 5.0/10 | 5.7/10 |
Pick LTK if
- You have over 5,000 followers on at least one platform and post shoppable content every day.
- Weekly commission payouts matter to you.
- You want brands to send priced offers through LTK Connect.
Pick ShopMy if
- You have around 1,000 followers. ShopMy accepts creators worldwide.
- You want a published platform cut on commission.
- You want flat-fee Opportunities whose payout dates are locked when you accept.