Billo vs Insense
Facts from our two reviews, checked October 21, 2026. Neither platform paid for this comparison.
Short answer
Pick Billo for your first UGC jobs if you live in the US, UK, or Canada and have no audience yet, because it has no follower minimum. Pick Insense once you can show 1,000 followers and 1,000 average views, or a UGC portfolio. Its own creator example works out to about $166 a deal, against Billo's $30 to $120 per video.
Side by side
| Fact | Billo | Insense |
|---|---|---|
| Type | UGC | UGC |
| Paid content runs on | UGC, Instagram, TikTok | Instagram, TikTok, UGC |
| Who can join | None. 18+ and an approved video pitch | 1,000 followers and 1,000 average views on Instagram or TikTok, or a UGC-only portfolio |
| Regions | Creators based in the US, UK, and Canada | US, UK, Canada, Australia, New Zealand, EU, Brazil, Japan, UAE, Singapore, Morocco |
| What you give up | Free to join. Billo takes no cut of the published payout. | No fee on earnings, per the help center. A $3 bank fee on withdrawals under $50. |
| How you get paid | Stripe to your bank every Monday, once a payout clears 3 days after approval | Held from the brand at hire, moved to your wallet on approval, withdrawn to PayPal or a US bank in up to 7 business days |
| How deals reach you | You apply to open brand offers in the Billo Creator app, and brands sometimes invite you directly | You apply to brand campaigns in the Insense app and the brand picks who to hire |
| Pay score | 4.5 | 5.0 |
| Deal flow score | 5.5 | 6.0 |
| Access score | 7.0 | 6.5 |
| Fees and payout score | 8.5 | 8.0 |
| Creator protection score | 6.5 | 6.5 |
| Overall | 6.3/10 | 6.3/10 |
Pick Billo if
- You have no following and want to start with short, scripted product videos.
- You want weekly payouts with transfer fees covered.
- You live in the US, UK, or Canada.
Pick Insense if
- You meet the 1,000 follower and 1,000 average view bar, or have a UGC portfolio.
- You live in Australia, New Zealand, or the EU, where Billo does not accept creators.
- You want the brand to fund the job before you shoot.